How should you apply your search engine optimization methods.

When you hit the number one spot on the search engines you know you've done. Improving Search Engine Ranking is not automatic it is a long system which you need to put in place. Let me give you some guidelines to employ powerful techniques in improving search engine ranking.

Strategies to improve search engine ranking

• Develop a foundation with your site using correct site structure. Learn how to pass page rank so it is only passing to important pages on your site. The pages which you are point to using specific keywords. So for example: Use no follows on links that point to contact pages, about page, and any other that does not help you achieve your site's rankings goal. Most of the time, contact pages do not rank. So do not waste page rank to pass to them.  Here is a good video on site structure and how to pass page rank and improve search engine ranking only using PAGE RANK and Site Structure.

• Reciprocal Linking is SOOOO OLD WEB 1.0.  Now with changes in the Google algorythm I would not waste to much time on reciprocal linking and even 3 way linking. Your better offer creating great content and submitting to the social networks such as Digg, Reddit, etc and look for link love because of the good content.  What you should do is write great articles and submit them to article sites that allow links within the articles. When you submit articles to other site you can place a link back to your website. This is safe and a long term success strategy to improve search engine ranking.

• Build Links Casually and Do Not Spam. If you wish to improve search engine rank then you must setup your foundation of your website but also build quality links over time. Place Articles, Submit to Directories or just a professional Search Engine Optimization Company help you imrpove search engine rank. Since the tedious task and management, if you have a business you may be better off investing in Search Engine Optimization Services. If you are the type to do it yourself there is a great resource Monopolizing Marketing© that offers search engine optimization strategies for Free. They give documents and flow charts so you can build the business.